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Demographics

Here is some information compiled by Ski Magazine and Skiing. I thought this was interesting and thought you, the membership, would like to know a little more about your sport and whom you see on the hill.

bulletReadership: SKI - adult readership: 2.03 million.
bulletSKIING - adult readership: 1.3 million.
bulletAverage Age – 43
bulletMale/Female – 65%/35%
bulletMarried – 70%
bulletHouse hold income $133,000.00
bulletAverage of 18 days spent skiing or snowboarding
bulletAverage of 4 ski trips per season
bulletAverage of $3100 spent on trip
bulletAverage of 4 nights on overnight ski trip
bullet55% travel by plane for destination
bullet78% use personal vehicles to travel to ski resorts
bullet36% plan trips 2 – 6 months in advance
bullet10% plan their trips 2 days or less in advance
bullet97% go to ski resorts again for summer
bullet89% make direct lodging arrangements with lodging property
bullet76% book a vacation based on ads
bullet57% have visited company websites or call 800# for more information

This survey was based on information-collected fall of 2002.

See you at the next meeting – Think about your next trip and sign up early.

(reading this I ask- Who are these people?)